When your family of four is living out of two backpacks, there’s no room for anything “extra”. That’s how the Antunovics knew they had a great idea for a new baby wrap. Boba was born in 2007, originally called the Sleepy Wrap, from the inspiration of Elizabeth Antunovic and the entrepreneurial spirit of her husband, Robert. The Antunovics were looking for a better way to live a full, magical life, combining work and pleasure, all while travelling the world with their young family. They needed a way to keep their babies close while navigating their way through Asia, Africa and Europe. With only a few thousand dollars and not much more than the idea and the will to make it work, Robert and Elizabeth built Boba together into one of the leading babywearing brands in the world.